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George S. Lidicker, President and CEO, has over 35 years of experience within the hospitality industry, developing and managing four and five star hotel and resort properties internationally. He has opened or repositioned over twenty-five hotels, resorts and cruise ships, having worked for industry leaders such as Rockresorts, Norwegian Cruise Lines and Lincoln Hotel Corporation. He was also President of Knott Hotel Corporation. George has been responsible for the development of well over $500 million in hospitality projects and has held such key corporate positions as President and Managing Partner, District Manager, Vice President of Development, Vice President of Operations and Food & Beverage Director before forming Sedona Resorts.

George's education includes schooling in the Far East and Switzerland. He attended Hotel School at Cornell University and Boston University and holds a B.A. from Boston University.


Charles E. Brownfield III, Partner & CMO, has over 30 years of hospitality experience having held key positions with leading worldwide industry brands in Sales, Marketing, Business Development, Project Development, Divisional Operations and Brand Management. During his 20 years with InterContinental Hotels Group, Sales & Marketing teams under his direction produced in excess of $2 Billion annually. He was responsible for the InterContinental Brand Management efforts globally and created the Global Partner Hotels & Resorts division of InterContinental, attracting nearly 100 top independent hotels & resorts worldwide as members. During this time, he led the InterContinental Development efforts for the Americas and crafted their resort expansion strategy. Prior experience includes 6 years with Fairmont Hotels & Resorts in Dallas, Washington DC and New Orleans.


Tim Rowe, Director of Operations, has over 25 years of experience in the private club, hospitality, and development fields. He was general manager of the Indianapolis Athletic Club, which was named as a "Platinum Club of America" during his tenure. He also was general manager of the world-class Pelican Isle Yacht Club in Naples, Florida where during his stay as GM the Club achieved $7.7 million in equity slip sales. His entrepreneurial background includes operational leadership and ownership interest in T. Emerson Rowe - Consulting, The Fitness Source, Inc., and Tim's, A Fitness Company; these companies' strategic operations and fitness related services have been provided for some of the finest clubs in the United States including: Grey Oaks Golf and Country Club, Lely Resort and Spa, Colliers Reserve Golf Club, The Bellevue Club, The Seattle Tennis Club and The Washington Athletic Club as well as several corporate locations. Early exposure to the hotel and restaurant industries occurred through tenures with The Stouffer/Madison Hotel – Seattle, Sundays Restaurant – Seattle, The Keg Steak and Seafood Restaurant – Seattle, The Majestic Oyster Bar and Restaurant – Indianapolis. The combination of front line management, financial management and organizational leadership experience gives Mr. Rowe a unique perspective on the needs of these highly amenitized businesses. With this unique combination of experience Tim strives to teach that the hospitality and private club industries are "experience" industries, not just "service" industries. This attention to "experiences" ensures that no detail is too small to plan, prepare and deliver at the finest possible level. In addition to strategic leadership training, team building and systems analysis, Mr. Rowe has created an all encompassing organizational management program called, "Team Driven Continuous Improvement."

Mr. Rowe holds a B.S. in Exercise Science from Indiana University-Purdue University at Indianapolis having graduated, with high honors, as the valedictorian of the School of Physical Education. He's also dedicated to the pursuit of continuing education as a member of the Urban Land Institute and the Club Managers Association of America.


Deborah J Waldvogel, Director of Spa Development and Operations, has 12 years of experience in spa, travel, and hospitality. Her most recognized experience in the spa industry came during the first six years of operations at Mii amo, a destination spa at Enchantment. As Director of Operations and an Executive Officer Committee Member, in addition to overseeing daily operations of all key spa departments, she was responsible for destination program development and coordination and was resort training facilitator. As a result, Mii amo received numerous accolades including #1 Destination Spa in the World by Travel and Leisure readers. She is recognized as a leader in the spa industry serving as Vice Chairman, Board and Executive Committee member for the International Spa Association where she leads several task forces and speaks at both domestic and international events on behalf of the association. Before her success in spa, she was a private business owner in the travel industry and has 13 years of experience in curriculum development and teaching. She currently serves on the Arizona State University Spa Management Advisory Board. She is also committed to continuing her own education and recently became a LEED Accredited Professional.

Deborah holds a B.S. in Biology and Secondary Education from the University of Wisconsin La-Crosse.


John B. Crawford, C.A. is an experienced finance veteran from InterContinental Hotels Group, where for the last 28 years he served as VP Finance for North America, Asia/Pacific, Latin America/Caribbean, and Africa. Following the acquisition of IHG by the Holiday Inn Group in 1998, he was able to broaden his experience by adding their mid-scale and long-stay brands to his portfolio, always working closely with integrated teams of other hotel experts in Operations, Marketing, Development, Legal and Technical. Following his degree in Hotel Management & Business Economics from Strathclyde University in Glasgow. Scotland, he qualified as a Chartered Accountant, before setting out on his 36-year international career with InterContinental Hotels. He is knowledgeable in setting up and staffing hotel finance operations, finding development capital, dealing with bankers and financiers and operational contracts, and tax & insurance matters. He also served as an advisor to the committee which created the 9th edition of the "Uniform System of Accounting for Hotels".