Unlike more "traditional" Resort Management Companies in operation today, Sedona Resorts focuses on creating unique a spa amenity to serve as a key driver of demand, contributing to long term success of the overall resort development. George Lidicker, President and Deborah Waldvogel, Director of Spa Development and Operations have worked together for over a decade to create luxurious destination, resort and day spas as well as wellness programs including those that have gained world recognition such as Mii amo, a destination spa at Enchantment, Sedona Arizona and Spa at Regent Palms, Turks and Caicos.

• Conducting extensive research and site studies to generate a spa concept based on the unique and indigenous landforms, flora, fauna, and culture of the particular location.
• Developing a meaningful spa story to connect the architectural features, textures, aromas, ingredients and sounds incorporated into the spa with the local people, their home and their traditions with a holistic approach to health and wellness as the foundation.
• Selecting private locations with an abundance of natural features and materials to incorporate into architectural design and blend indoor and outdoor spaces to create a safe, nurturing and meditative environment.

• Spa menu engineering and the incorporation of private consultations, spa services, fitness classes, dining experiences and a variety of lectures and activities.
• Themes draw on the abundant and rich resources of the specific location such as local artists, performers and market products.

• Extensive communication systems, and significant investments in training and continuing education to create attentive, knowledgeable, attentive and friendly team members able to confidently deliver personalized service exceeding guest expectations