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Sedona Resorts' objective is to provide hospitality services to owners, developers, asset managers, and joint venture partners for a limited number of quality hospitality assets which have excellent potential for long-term appreciation and investor returns.
Executive Team
George S. Lidicker, President and CEO, has over 35 years of experience within the hospitality industry, developing and managing four and five star hotel and resort properties internationally. He has opened or repositioned over twenty-five hotels, resorts and cruise ships, having worked for industry leaders such as Rockresorts, Norwegian Cruise Lines and Lincoln Hotel Corporation. He was also President of Knott Hotel Corporation. George has been responsible for the development of well over $500 million in hospitality projects and has held such key corporate positions as President and Managing Partner, District Manager, Vice President of Development, Vice President of Operations and Food & Beverage Director before forming Sedona Resorts.
George's education includes schooling in the Far East and Switzerland. He attended Hotel School at Cornell University and Boston University and holds a B.A. from Boston University.
Charles E. Brownfield, III, Partner and CMO, has over 30 years of hospitality experience having held key positions with leading worldwide industry brands in Sales, Marketing, Business Development, Project Development, Divisional Operations and Brand Management. During his 20 years with InterContinental Hotels Group, Sales & Marketing teams under his direction produced in excess of $2 Billion annually. He was responsible for the InterContinental Brand Management efforts globally and created the Global Partner Hotels & Resorts division of InterContinental, attracting nearly 100 top independent hotels & resorts worldwide as members. During this time, he led the InterContinental Development efforts for the Americas and crafted their resort expansion strategy. Prior experience includes 6 years with Fairmont Hotels & Resorts in Dallas, Washington DC and New Orleans.
Charles holds a B.S.B.A. in Banking & Finance from the University of Arkansas.
Accolades
Sedona Resorts' executives have earned a laudable reputation in managing, developing, branding and marketing some of the most recognized and acclaimed properties in the world. Throughout the years, many of these properties have received impressive accolades. Within the last two years alone, Conde' Nast Traveler has included several of them in the prestigious categories of:
Top 100 Worldwide
Top 25 Caribbean Resorts
Top 50 US Resorts
Top 20 Australia/Pacific Resorts
Gold List of World's Best Hotels
We are just as well represented in Zagat's and Travel + Leisure's World's Best Hotels.
Our services have been employed in hundreds of properties around the world from Africa and the Americas to Asia/Pacific and Europe. Our influence has, quite literally, spanned the globe.
Customer Satisfaction
By being involved with Resort Master Planned communities through the concept, development, design and management stages, the Sedona Resorts team is ideally positioned to address the most personal needs and desires of both resort residents and guests, assuring them a vibrant, carefree lifestyle for years and generations to come.
Current Development Projects:
Kittitian Hill - a contemporary Caribbean community founded on the principles of holistic, sustainable development. Set on a stunning 400 acre hillside site, on the island of St. Kitts, it consists of a Village with a center for the creative arts, villas, apartments, a cottage hotel, a destination spa and a championship golf course. ( www.KittitianHill.com )
Crab Cay - an exclusive residential community located on a private island just off the coast of Great Exuma in the Bahamas. Crab Cay will feature a destination spa and luxury hotel as well as a Harbour Village which surrounds a mega-yacht marina. ( www.CrabCay.com )
Coming Soon:
Mexico
Costa Rica
United States
Menu of Services
- PROPERTY MANAGEMENT
- RMPC MANAGEMENT
- BRAND MANAGEMENT
- SALES MANAGEMENT
- ASSET MANAGEMENT SERVICES
- CONSULTING
- DEVELOPMENT SERVICES
- MARKETING SERVICES
Sedona Resorts was formed to search for a limited number of hotel and resort assets in order to provide the opportunity for investment and participation in the purchase and positioning of these assets in addition to its primary Mission to develop, market and manage Resort Master Planned Communities. Therefore, Sedona Resorts' objectives are carefully focused upon locating quality hotel, spa and resort assets which will provide extraordinary potential returns if the property is creatively and aggressively positioned, marketed and managed for the long-term.
Select Sedona Resorts Projects
ENCHANTMENT RESORT Sedona, Arizona
A Mobil 4 Star, AAA 4 Diamond, 70 acre, destination resort and residential development where Sedona Resorts has been able to dramatically enhance results over previous years while significantly improving the quality of the guest experience and resort reputation. Enchantment Resort is rated #15 in the Continental U.S and Canada, according to Travel & Leisure's World's Best Awards. Sedona Resorts Role: Management Company/Managing Partner Client: Private Investor Group
SECRET CANYON Sedona, Arizona
Sedona Resorts prepared a feasibility study and formal plan for the development of a world-class golf community with recreational, residential and resort components. Sedona Resorts Role: Managing Partner/Joint Venture Client: Private Investor Group
GARDINER'S RESORT ON CAMELBACK Scottsdale, Arizona
Formerly John Gardiner's Tennis Ranch, Sedona Resorts prepared a major repositioning plan for the well known tennis-oriented resort community located on the northern slope of Camelback Mountain. Sedona Resorts Role: Consulting Assignment Client: Private Investor
MAJOR HOTELS AND CLUBS San Francisco/Los Angeles/Dallas
Sedona Resorts conducted extensive investment evaluations, due diligence and feasibility studies for a major international client. Reports included complete analysis of construction and FF&E costs, market surveys, financial projections, and return on investment studies including both internal rate of return and cash flow analysis. Sedona Resorts Role: Consulting Assignment/Joint Venture Partner Client: Major International Investor
Additionally, Sedona Resorts has completed assignments in Europe, the Pacific Basin, Central America and the Caribbean.
The following list represents only those projects for which Sedona Resorts principals and/or officers had the lead role, or made a significant contribution in the establishment, positioning, marketing and management of the project.
Corporate and Brand Management
Norwegian Cruise Lines
RockResorts
InterContinental Hotels & Resorts
Fairmont Hotels & Resorts
Global Partner Hotels & Resorts
Development or Re-development Projects
Destination Resorts
- MANELE BAY RESORT
250 Rooms. Island of Lanai - Hawaii New Construction Complete: July 1991
- LODGE AT KOELE
102 Rooms. Island of Lanai - Hawaii New Construction Complete: April 1990 Introduction of The Island of Lanai - an 89,000 acre pineapple plantation owned by Dole Food Company - as the Pacific's premier resort. Average rates for both properties are the highest in the State of Hawaii.
- KAPALUA BAY HOTEL
196 Rooms. Island of Maui - Hawaii New Construction Complete: December 1978 Introduction of Maui's finest resort residential complex (at the time) which has been extensively copied.
- JAMAICA HILL HOTEL AND VILLAS
27 villas, 88 rooms. Port Antonio, Jamaica W.I. Renovation Complete: June 1980 700 acre resort and residential development
Cruise Ships
- SS NORWAY
Formerly the SS France. 2400 pax Major Renovation Complete: March 1981 Complete renovation of this historic transatlantic liner into a cruise ship. Project was completed in nine months at a total cost of over $100 million.
- MS STARWARD
800 pax Renovation Complete: July 1991
Commercial Hotels
- HARBOUR ISLAND HOTEL
300 Rooms. Tampa, Florida New Construction Complete: June 1985
- LINCOLN HOTEL
525 Rooms. Dallas, Texas New Construction Complete: September 1982
- ST. PAUL HOTEL
144 Rooms. St. Paul, Minnesota Major Renovation Complete: December 1982
- LINCOLN HOTEL
334 Rooms. Tampa, Florida New Construction Complete: October 1984
- VANDERBILT PLAZA HOTEL
350 Rooms. Nashville, Tennessee New Construction Complete: June 1984
- LINCOLN HOTEL & CONFERENCE CENTER
275 Rooms. Indianapolis, Indiana New Construction Complete: July 1987
- CAPITAL HOTEL
125 Rooms. Little Rock, Arkansas Major Restoration Complete: December 1983
- TUTWILER HOTEL
150 Rooms. Birmingham, Alabama Major Renovation Complete: December 1986
- DRISKILL HOTEL
200 Rooms. Austin, Texas Renovation Complete: June 1984
- OMNI INNER HARBOR HOTEL
720 Rooms. Baltimore, Maryland Renovation Complete: July 1988
- EMBASSY ROW
196 Rooms. Washington, DC Renovation Complete: July 1983
- GUNTER HOTEL
350 Rooms. San Antonio, Texas Renovation Complete: October 1984
- REGENT HOTEL
350 Rooms. Dallas, Texas Renovation Complete: April 1984
- LATHAM HOTEL
144 Rooms. Philadelphia, Pennsylvania Renovation Complete: May 1985
In addition to the previous list of Development Projects, which were also managed by Sedona Resorts principals, the following identifies a partial list of hotels, resorts and cruise ships which Sedona Resorts executives have managed or played a key role in their operation.
| ENCHANTMENT RESORT |
Sedona, Arizona |
| CAP JULUCA |
Anguilla, British West Indies |
| CANEEL BAY PLANTATION |
St. John, U.S. Virgin Islands |
| OMNI INTERNATIONAL/INNER HARBOR |
Baltimore, Maryland |
| JAMAICA HILL HOTEL AND VILLAS |
Port Antonio, Jamaica |
| SS STARWARD |
Norwegian Cruise Lines |
| SS SKYWARD |
Norwegian Cruise Lines |
| SS SOUTHWARD |
Norwegian Cruise Lines |
| SS SUNWARD |
Norwegian Cruise Lines |
| Select Global Partner Hotels & Resorts: |
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| Grand Traverse Resort |
Simena Village |
Aruba Resort & Casino |
| Snowmass Lodge & Club |
Occidental Grand |
Slieve Russell Hotel & Club |
| Tianlun Dynasty Hotel |
Cairns International Hotel |
Matson Plaza Hotel |
| Pyramids Park Hotel |
Alegre Beach Resort |
The Adolphus |
| Grove Isle Club & Resort |
Pantheon Palace |
Furama Resort |
| Sanibel Harbour Resort & Spa |
Gold Coast International |
Hotel Du Parc |
| The Elliott Hotel |
Mauna Lani Bay Hotel |
Musi-O-Tunya Resort |
| Hotel Royal |
The Cliff Bay Resort Hotel |
Wailea Resort |
| LaPlaya Beach Resort |
PGA National Resort & Spa |
The Inn at Spanish Bay |
| The Lodge at Pebble Beach |
Ferringhi Beach Hotel |
The Portofino |
| The Inn at Loretto |
Fregate Island Resort |
Old Course Hotel & Spa |
| Stoweflake Resort |
Elkhorn Resort |
Vail Cascade Hotel & Club |
| Whistler Cascade Lodge |
Williamsburg Inn |
Williamsburg Lodge |
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SEDONA RESORTS
Great Expectations. Delivered.
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